Sales of outdoor gear slipped when millennials pushed for change.
Analysts said, as the millennial generation through tend to be less professional and multipurpose clothes and sports products to boost U.S. consumer habits change, outdoor equipment sales are falling.
From December 2016 to November 2017, retail sales totaled $18.9 billion, down 6 percent from the previous 12 months, according to market research firm NPD Group.
The Numbers were released this week as manufacturers and buyers gathered in Denver for Outdoor and Snow Show, the industry’s biggest winter Outdoor market.
Matt Powell, a senior consultant at the NPD sports industry, said that millennials, sometimes defined as those born between 1982 and 2004, are less likely than the previous generation to demand outdoor gear that can withstand extreme conditions. He took his boots for example.
“The hardest of these boots,” he says, “is to walk from the prius to the craft brewery.
Powell also cites mountain biking, where riders can be used on streets or trails without special clothing, and prices are usually lower than dedicated road bikes.
“I described it as a good enough product that would allow me to do most of the things I wanted to do, and it was a multi-functional product,” he said.
Millennials are outdoor activities that support environmental protection and sustainability, Powell says, but they have different health and fitness levels than their predecessors. He says they have a more relaxed approach involving their friends.
Some individual retailers and manufacturers have adapted, Mr. Powell says, but the industry hasn’t.
“I don’t think the outdoor industry is responding enough to the consumer mindset,” he said.
“The industry has been aging for a long time, and it’s nice to bring in some new people,” he said.
‘millennials like the adidas Flyloft jacket, which is not suitable for cold weather, but still applies to outdoor recreation,’ Mr. Thomson said. He says it is cheaper, easier to take care of, easier to take care of, and more suitable for a day in the mountains or in the city.
Outdoor retailers and snowflake shows let retail buyers see what they can start selling next fall. About 1,000 manufacturers showed new products to 11,000 retail buyers at the show, opening on Thursday and continuing until Sunday.
Area of 460000 square meters, 500000 square meters of exhibition almost everything satisfied people may need, and some things they may not need: ski parties and a bikini, ugg boots and sandals, axes and accounting software, skis and sleds, bicycle and camping car, packaged food and Colorado whisky.
Displays from the humble form to the delicate two-tier display, including the dressing room or the conference table. Some exhibitors wear skis; Another dressed in a royal Canadian mounted police uniform with a scarlet coat.
It’s the first outdoor retailer show since Salt Lake City left its longtime home. The big players in some outdoor industry argue that Utah’s political leaders to protect public land too hostile to, so the show moved to Colorado, its political environment and the industry more consistent.
This week’s Show is also the first since producer Emerald Expositions bought the SnowSports Industries America Snow Show in Denver each January. Organizers say it’s the first time in nearly 30 years that the outdoor and snow industries have held together.
The snow industry, which includes skis, skis, boots, bookbinding and other equipment, is doing better than the big outdoors. In the first four months of this year, sales were $2 billion, up 7.8% year on year.