New technology gadgets aimed at the elderly.

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New technology gadgets aimed at the elderly.

Consumer electronics are often designed to cater to the needs of young people and trends. But at this year’s consumer electronics show in Las Vegas, the industry is booming, with the elderly in the spotlight.

As consumer electronics companies face a shrinking overall market, there is a big market for baby boomers. Although the number of people on the show is smaller than last year and the line is shorter, organizers have for the first time left the area of technology to the elderly (including video games).

While there’s nothing unusual about a suit man selling computer games in the show, Dan Mitchell says it’s not a typical game. People over 60 want to stay alert and avoid alzheimer’s. This means that there is no music from the latest coldplay album.

“We’ve had movie clips and music since we were young,” Mitchell said.

In one game, the player watched the scene from Jimmy Stewart and was asked to remember the details, such as how many people he played.

In any case, the physical quality of most older people is related to health or deterioration, like a talking bunker that says, “you’ve taken 48 pills in the last 24 hours.”

In addition, if the patient – perhaps an elderly grandmother – did not take the pill, it would send a caregiver’s notice.

“You can call your grandmother, like the grandmother who lives in Florida, and you’re in New Jersey, and you can call her and find out what’s wrong,” says Jerry Hahn. .

Ms. Hahn said MedSignals is also working on alerts to tell patients when to take his or her blood pressure, or to check their weight or blood sugar. Big companies like Microsoft are also trying to make their products more attractive to older people.

“So when I push a small keyboard that looks like a Windows logo and a plus button, you’ll see that I’m actually just zooming in on the screen,” said Daniel Hubell, one of Microsoft’s technology spreaders. The Windows software he shows can be scaled to make images and text larger and easier to read.

Mary Furlong, who consults with senior tech companies, points out that the United States has a population of 78 million and a population of 450 million.

“Every age of discord is a market opportunity,” he said. “So, when the baby boomers turned 40, northcom started selling designer glasses, and we started to see” maybe I would use a bigger computer to get the computer.” ”

But it also means people need to be skeptical. Whether the evidence for playing video games will prevent dementia is not certain. The only thing that is clear is that it will make you better at certain games.

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